Chairman's Message

The real estate market in 2025 is expected to expand slightly compared to the previous year. However, developers will continue to face challenges from several key factors affecting consumer confidence and market growth. One of the most noticeable changes is that many real estate companies have announced policies to refrain from launching new projects or to reduce the number of new project launches. At the same time, prime land is becoming increasingly scarce, and consumer behavior is shifting towards real estate projects that align with green trends and smart city developments integrating advanced technologies such as AI and IoT. Key challenges to watch include stricter lending policies by financial institutions. Nevertheless, the market continues to be driven by foreign buyers and the expansion of high-potential secondary cities, which remain key factors supporting the growth of the real estate sector. This presents an opportunity for the Company to expand its business. The Company has set its 2025 business plan to launch 36 new projects, comprising 28 low-rise projects and 8 condominium projects, with a total value of 46,000 million Baht. The Company has also set a sales target of 32,000 million Baht and a revenue target of 30,000 million Baht. The Company has allocated a budget of 8,000 million Baht for land acquisition in Thailand to expand project development in new high-potential locations, covering 31 provinces. New expansion areas include Lop Buri, Suphan Buri, and Koh Samui. Additionally, the Company continues to develop houses and condominiums, introduce new product designs and house models, and enhance product quality. It also focuses on eco-friendly housing innovations, ensuring the delivery of high-quality homes and services that continuously meet customer needs.

The Company's continuous investment in Australia for over 11 years has yielded significant success. In 2025, sales from these investments are expected to grow by 100%, driven by an increase in the number of projects from 12 to 24. This marks a significant milestone in expanding the Company's revenue base through international investments.

In terms of development across various aspects, the Company focuses on enhancing its products to better meet customer needs.

• Products and Development: The Company is expanding its portfolio of affordable low-rise projects, targeting the 3–5-million-Baht market segment. This includes introducing new house designs, increasing investments in large land plots, and prioritizing high-quality materials while extending warranty periods. For condominium projects: Structural warranties have been extended from 5 years to 10 years, and component warranties from 2 years to 3 years. For low-rise projects: Component warranties have been extended from 1 year to 3 years. The Company has introduced this initiative in key pilot projects, including Supalai Parc Ekkamai - Pattanakarn, Supalai Sense Srinakarin, and the low-rise project Supalai Essence Bangna - Suvarnabhumi, ensuring greater confidence and a superior living experience in Supalai developments.
• Marketing: The Company leverages AI and technology to enhance marketing strategies, using data analytics to deliver seamless, convenient, and personalized home-buying experience for all customer segments.
• Digital Innovation: Integrating innovation for sustainable living through the Smart Village concept to enhance the quality of life for residents.
• Environment: Committed to sustainability through collaboration with partners by tracking 100% of carbon emissions from materials used across all business processes by 2025. The Company also aims to achieve Green Procurement, prioritizing environmentally friendly materials.
• Social Responsibility: The Company remains committed to improving the quality of life for society and stakeholders through transparency and ethical conduct, while ensuring compliance with laws and business ethics.

In 2025, the Company anticipates facing various challenges, including economic conditions and market competition. Nevertheless, it remains committed to driving sustainable revenue and profit growth through strategic initiatives that unlock new opportunities and strengthen its long-term position.

This commitment has earned the Company numerous prestigious awards in the real estate and construction industry, as well as honorary recognitions from leading organizations. These accolades serve as a testament to the Company's credibility and excellence. Notable awards such as Certified with the International Standard ISO 14064-1:2018, Certified for Organizational Carbon Footprint Reporting, LEED (Leadership in Energy and Environmental Design) Certification for the Office Building at Supalai Icon Sathorn, Outstanding Contributor in Sustainability Award, Low Carbon Reduction Award, Green Mission Certification Award, Most Attractive Employer Award in two categories: First Jobber (18-30 Years) and Non-First Jobber (Over 31 Years), The International Design & Architecture Awards 2024 – Residential Project Value £20 Million Plus Winner for Supalai Icon Sathorn, BCI Asia Awards 2024 – Top 10 Developers of Thailand, Best Functional Townhome Award, Baan Lae Suan PETS AWARDS 2024, the Construction Design Certification Award for meeting the evaluation criteria under the Energy Efficiency Labeling Program (No. 5 Energy-Saving Label) in the residential housing category for four projects and five housing designs, the Golden Value Award 2024 for being a brand that delivers both quality and affordability, Best Brand Performance Award on Social Media, Best Property & Real Estate Influencer Award, the CAC Change Agent Award 2024 for 3 consecutive years, the Annual General Meeting Quality Assessment (AGM Checklist), earning an “Excellent” rating for the 12th consecutive years, and the "Excellent" or 5-star rating for 12 consecutive years and many other awards.

Over the past 35 years, the Company Group has adhered to and focused on sustainable business operations by emphasizing the appropriate balance creation in 3 dimensions, namely economic, social, and environmental dimensions, using the principles of good corporate governance and risk management, the creation of a better quality of life for people in society with the awareness of social responsibility towards sustainable development according to the SDGs (Sustainable Development Goals), and the creation of housing innovation along with the continuous social development in various forms, including knowledge, education, family, health, environment. The Company continues adhering to ethical and legal principles, comprehensive Human Rights Due Diligence and Assessment, and supplier development to cover good principles throughout the supply chain to create benefits to all stakeholders and society. This is to lead Supalai forward for steady growth and drive environmentally friendly business operations and sustainable energy management towards mid-term environmental goals and greenhouse gas emission reduction by 40% by 2030 from BAU (Business As Usual).