In 2021, the growth rate of the global economy, including Thailand, decreased due to the impact of the COVID-19 outbreak. It affected many types of businesses, including real estate business, tourism business, etc.
However, the impact has slightly affected the Company. This is because the Company emphasizes on the importance of different designs to meet the needs of residents at all ages and genders by using the Universal Design. Its goal is to offer comfortable, cost-effective, livable, and safe houses, which is called "Good Home" in all projects for all customers. The Company has performed such operations continuously for a long time by adding the living space and home designs and adapting the practical functionality.
In addition, Home Automation system is applied to the project. The Company has adopted this design approach as a design basis, which is in line with the needs of customers in the New Normal. In addition, the Company has developed the application platform called, "SUPALAI SABAI", to meet the needs of customers from the start to the end.
Previously, the Company Group performed the management by means of diversification. As a result, all types of products at all price levels are available, including single-detached houses, townhomes, semi-detached houses, and condominiums, for all customers in Bangkok and its vicinity as well as major cities in other provinces nationwide. This included breaking down the product line of resort-style villas and houses for elderly, aiming to expand the project to 30 provinces in the next 3 years. There are also projects in foreign countries, which diversify risks and increase growth potential. Past domestic and international performances were satisfactory. As a result, the Company was rated by TRIS Rating at A/Stable level despite the real estate business in recent years was affected by the COVID-19 outbreak. This was the result of its strong financial position with an average finance cost of 1.7%. The Company is ready to expand its business without financial constraints. In 2022, the Company set out a plan to launch 34 new projects worth up to 40 billion Baht, covering all types of products, prices, and locations.
In 2021, the Company received several honorable awards from many leading organizations, which was a proof of its reliability, such as the Asia Pacific Property Awards 2021 for the 2nd consecutive year granted to organizations developing excellent product quality, the BCI Asia Top 10 Developers Awards 2021 for the 11th consecutive year from BCI ASIA CONSTRUCTION INFORMATION CO., LTD, “BEC Award” from Department of Alternative Energy Development and Efficiency, Ministry of Energy, Electricity Saving Label No.5 Certification from Electricity Generating Authority of Thailand, Outstanding Investor Relations Award for Listed Companies for the 4th consecutive year from the Stock Exchange of Thailand collaborating with Money & Banking Magazine, achieving a full score of 100% from the quality assessment of the AGM Checklist from the Thai Investors Association for the 9th consecutive year, obtaining a certificate to be a "Member of the Thai Private Sector Collective Action Coalition against Corruption or CAC” from the Thai Private Sector Collective Action Coalition Against Corruption Council, and Outstanding Establishment on Labor Relations and Welfare for the 4th consecutive year at the national level from the Department of Labor Protection and Welfare, Ministry of Labor.
Over a period of more than 30 years, the Company Group has adhered to and emphasized on sustainable business operations by focusing on creating an appropriate balance in three dimensions, including economy, society and environment, based on the good corporate governance principles and risk management, creating better quality of life for people in society with corporate social responsibility (CSR) towards sustainable development according to the Sustainable Development Goals process (SDGs), continuously creating housing innovations and developing societies in various ways in terms of activities regarding knowledge provision, family, education, health, environment and art and culture. The Company continues adhering to ethical principles and legality while developing its business partners to cover good principles in the supply chain in order to create benefits to all stakeholders, including the society, and move Supalai forward with the stable growth.
Chairman of the Board of Directors
Supalai Public Company Limited